UN Women National Goodwill Ambassador Marcela Mar

Marcela Mar, an award-winning Colombian actress and producer, was designated in May 2025 as the first UN Women National Goodwill Ambassador in the country. In this role, she will amplify key gender equality priorities to inspire change, including eliminating all forms of violence against women and girls, promoting women’s leadership and political participation in positions of power and decision-making, and strengthening women’s economic autonomy.

Marcela is an internationally recognized figure in television, film, and theatre, earning the respect and admiration of critics and audiences alike.  Her outstanding career spans more than 25 television productions, 10 films, and 10 theatre productions. Her talent has been recognized with numerous prestigious awards in the entertainment industry, confirming her position as one of the most influential contemporary artists.

In 2014, she founded Ganas Producciones, a production company born of her artistic need to tell different kinds of stories and create her own projects, with a strong emphasis on women both in front of and behind the scenes.

Since 2021, she has served as a spokesperson for the UN Women Country Office in Colombia, supporting the country office’s initiatives and the commemoration of key dates on the gender equality agenda.

The actress stated: “I receive this designation as UN Women Goodwill Ambassador in Colombia with deep gratitude and a strong sense of responsibility. It is an honour that moves me and strengthens my commitment, not only as an artist but as a woman who has made storytelling a tool for transformation. In this role, I commit to help change narratives, open spaces, and support processes that dignify and empower the women of my country.”